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Crisis Communications planning
Project Type
Crisis communications planning
Date
May 2023
Role
A/Communications and Fundraising General Manager
I've succeeded in keeping several controversial projects and organisational changes 'off the front page' through careful stakeholder engagement and communications planning.
In my experience, if a project team can successfully engage with relevant stakeholders in a timely fashion and ensure open channels of feedback and communication surrounding a change or event, stakeholders will feel heard, informed and discouraged from leaking sensitive information to the media.
My role is to guide a project team through this process, create content, identify channels and execute accordingly.
Recent examples include Aruma's acquisition of a failing business supporting children with autism and another acquisition of an almost-bankrupt business in Port Macquarie.