Inland Rail Beveridge to Albury community engagement campaigns

I led several campaigns to support community engagement regarding this large-scale rail infrastructure project. Each campaign was linked to a series of community engagement sessions and/or 'pop-ups' at various locations where the project was planned to take place.

To build community awareness and create a sense of inclusivity regarding consultations, I developed a series of videos and collateral to explain the project, how people could have their say and showcase what key project advocates in the community we're saying about this important infrastructure.

This intense period of engagement occurred mostly during COVID-19 restrictions and lockdowns, which presented both challenges and opportunities from a communications perspective. I led the development of the 'We're here and we're listening' campaign across 5 North East Victorian communities to promote online consultation sessions, provide clear explanations about the project's status and consultation to date.

The suite of engaging content attracted strong interaction on Inland Rail's social media channels, made front page headlines in community newspapers such as the Euroa Gazette and boosted attendance at community events and enhanced the awareness of this project in each local community.