Hello! I'm Brie
I specialise in media, stakeholder engagement and communications, with considerable experience in strategic planning and implementation of communications and engagement activities across various organisations and industries. I excel in working with a range of stakeholders and creating engaging content for different contexts and across all mediums. I am able to lead from the front, providing direction to teams and specialist advice to senior leadership.
Brienna Snare
Media, Communications and Stakeholder Engagement expert
0400 557 120
Email:
Address:
Greensborough, Victoria 3088
Date of Birth:
December 2, 1987
Phone:
EXPERIENCE
2021 - PRESENT
ARUMA DISABILITY SERVICES
Media and Communications Manager
I lead media and communications strategic planning and delivery for Aruma, to strengthen the awareness and reputation of the organisation. I manage a team of two direct reports who are communications officers. On a daily basis, I advise on internal and day-to-day communications for major initiatives including service agreement updates and participants and staff moving homes. I protect the reputation of the organisation by creating and implementing crisis communications strategies, such as company acquisitions and business closures. I support the implementation of Aruma’s brand strategy, brand positioning and visual identity by ensuring the ‘You. First’ customer promise is at the forefront of all communications.
2019 - 2021
Senior Strategic Communications Specialist
Australian Rail Track Corporation (ARTC)
I led media and communications strategic planning and delivery for the Inland Rail Beveridge (formerly Tottenham) to Albury project. I ensured local communities were engaged and informed on project plans and consultation in their local communities, across North East Victoria. In order to develop current content, I managed contractors supporting the project, including videographers and web developers. I managed integrated campaigns across digital and traditional platforms, such as the We're Here and We're Listening campaign to re-engage communities during COVID-19 lockdowns and Planning Scheme Amendment exhibition, which both involved registered post mail-outs, fact sheets, videos, social media advertising, newspaper/radio advertising and media engagement.
2016 - 2019
Stakeholder Engagement and Communications Advisor
Country Fire Authority (CFA)
I led strategic stakeholder engagement and communications planning to inform and engage internal and external stakeholders about $400m 350 Firefighter Program, hiring firefighters, building fire stations and moving workforce around to support growth. I established highly effective Stakeholder Engagement and Communications workshops to support integration of brigades and establishment of new fire stations. I managed contractors supporting the project in change management and stakeholder engagement, including to develop videos and establishing the Growth Programs Online Hub, which was a Sharepoint site designed to support brigades moving into new fire stations.
EDUCATION
2013 - 2014
Master's Degree in Media and Communication
MONASH UNIVERSITY
This intensive course enhanced my research skills and honed my knowledge of best practice media and communications strategies and planning.
2005 - 2008
Bachelor's Degree in Communications (Journalism)
MONASH UNIVERSITY
I developed my passion for telling engaging stories and sniffing out news during this course.
SKILLS
Microsoft Excel - Proficient
Microsoft Word - Advanced
Power Point - Proficient
Word Press - Proficient
Email Direct Marketing systems - Advanced
Sharepoint - Intermediate
EXPERTISE
I'M A CHANGE MANAGER
I have change management qualifications and regularly utilise strategies and tactics stemming from this training.
I'M A STAKEHOLDER ENGAGEMENT EXPERT
I've worked on large-scale projects across a range of industries. I have IAP2 qualifications and work extensively in stakeholder mapping, engagement planning and getting creative to find tailored solutions.
I'M A STORYTELLER
With experience as a journalist and many years working in the media and communications industry, I have a knack for transforming complex concepts into engaging content that grabs headlines and attention.